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CUSTOMER REVIEWS: Why they’re important and how to leverage them
  • 09 September 2019
  • Alex Penfield

CUSTOMER REVIEWS: Why they’re important and how to leverage them

According to Forbes, 90% of customers decide what to buy based on online reviews, and 94% will use a business with at least four stars. This major reliance on digitally sourced reviews means small businesses must win online—from building a strong collection of praise to handling less glowing recommendations. Below are a few tips for leveraging positive reviews, as well as managing negative comments.