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How to Keep Your Business Top of Mind
  • 03 September 2019
  • Leo Covey

How to Keep Your Business Top of Mind

Think of your relationship with your customers as an ongoing conversation. The point of this conversation is simple: While you live, breathe, eat and sleep your small business, your customers may think about you only once in a while. But there will be a time, a very specific and special moment, when they have a need that lines up perfectly with what you do. When that moment arrives, you want to make sure that your conversation with them is still fresh and top of mind. This is the essence of great marketing. There are some very specific things you can do to keep the conversation going so that you are in the right consideration set at the right time.

Sun, Sand, Success: The Small Business Summer Reading List
  • 29 July 2019
  • Maya Harper

Sun, Sand, Success: The Small Business Summer Reading List

Time off does not have to be wasted time. To help you maximize your relaxation time, we have pulled together a grown-up summer reading list with a mix of must-read classics and hot-off-the-press new releases. That way, you can support your business with your toes planted firmly in the sand. So when you cannot stare at a screen any longer, give yourself permission to get up, get outside and enjoy all summer has to offer with one of our top small business beach reads in hand.

Lessons From Mom on Being a Successful Small Business Owner
  • 06 May 2019
  • Jelani Markus

Lessons From Mom on Being a Successful Small Business Owner

With Mother’s Day right around the corner, it is a good time to remember that mothers are the first teachers for many people. Here are a few skills naturally developed by mothers that can be useful for maintaining a successful small business.

Five Building Blocks For A Strong Support Network
  • 27 February 2019
  • Maya Harper

Five Building Blocks For A Strong Support Network

While having contacts never hurt anyone, there are much better ways to surround yourself with a group of people who are truly invested in helping you succeed. Here are five tips for developing a network that can help propel your business forward.

4 Things to Know about Your Customers
  • 16 October 2018
  • Tiffany C Wright

4 Things to Know about Your Customers

Get to know your customers, and think about what will keep them coming back to your business indefinitely.