Small Business Blog

How Weather Affects Your Customers’ Wallet
  • 20 February 2019
  • Jelani Markus

How Weather Affects Your Customers’ Wallet

Understanding the relationship between spending patterns and weather patterns can help you maximize your marketing strategies as well as benefit your bottom line.

How to Maintain Strong Business Relationships
  • 13 February 2019
  • Tiffany C Wright

How to Maintain Strong Business Relationships

Whether it’s making your customers feel like family or cultivating a group of vendors you can count on, relationships are key to small business success. Here are four easy ways to spread some love to your network without maxing out your limited time and resources.

The Power of Direct Mail Marketing
  • 07 February 2019
  • Leo Covey

The Power of Direct Mail Marketing

As a small business owner, here are 5 valuable advantages that direct mail offers you, as a complement to your existing marketing strategy.

The Science Behind In-Store Music
  • 30 January 2019
  • Tiffany C Wright

The Science Behind In-Store Music

According to Spectrio, music, in all its forms, has always exerted a powerful influence on humankind. What music is best for you to play in your store?

How to Promote Health and Wellness in the Workplace
  • 24 January 2019
  • Tiffany C Wright

How to Promote Health and Wellness in the Workplace

Since many of us spend most of our day at work, finding ways to work toward these goals at the office is key to helping your team follow through on these important resolutions.