- 16 September 2019
- Jelani Markus
When customers pull out their phones or key into their computers in search of the service you provide, how do you make sure you’re on the results page? The answer is strongly implemented SEO (Search Engine Optimization). Here are tips to help boost your small business search results by using SEO.
- 09 September 2019
- Alex Penfield
According to Forbes, 90% of customers decide what to buy based on online reviews, and 94% will use a business with at least four stars. This major reliance on digitally sourced reviews means small businesses must win online—from building a strong collection of praise to handling less glowing recommendations. Below are a few tips for leveraging positive reviews, as well as managing negative comments.
- 03 September 2019
- Leo Covey
Think of your relationship with your customers as an ongoing conversation. The point of this conversation is simple: While you live, breathe, eat and sleep your small business, your customers may think about you only once in a while. But there will be a time, a very specific and special moment, when they have a need that lines up perfectly with what you do. When that moment arrives, you want to make sure that your conversation with them is still fresh and top of mind.
This is the essence of great marketing. There are some very specific things you can do to keep the conversation going so that you are in the right consideration set at the right time.
- 29 August 2019
- Lindsay Weightman
Robert Herjavec recently served as keynote speaker and judge for the Small Biz Challenge, hosted by The UPS Store, Inc. in collaboration with Inc. magazine, in Los Angeles and New York. Whether you’re a small business owner gearing up to pitch a Shark like Robert, or simply creating a roadmap for your future, here are a handful of his best tips.
- 16 August 2019
- Michelle Van Slyke, Senior Vice President of Marketing and Sales, The UPS Store
As we wrap up The UPS Store Small Biz Challenge, it’s exciting to look back at what we’ve accomplished together. Small businesses are the backbone of our economy. The American dream was built on people taking chances and working hard to succeed. Ordinary people who strive to do the exceptional. Entrepreneurs who choose to work the long hours and take on the challenges and opportunities of today to realize the future of tomorrow.